In this episode, Łukasz Słoniewski of Comarch joins Let's Talk Loyalty to discuss the "2022 Global Report on Loyalty Marketing & Rewards Programs," a research report performed by Forrester Consulting in Q1 2022 with 549 loyalty marketing leaders from around the world.
Łukasz shared some of his key learnings from the report, such as understanding the significant difficulties we as loyalty marketers face, the most popular loyalty program benefits being offered in 2022, and their ambitions for the next five years.
Listen to learn from this interesting research on the loyalty marketing business, and how these global experts expect our programs to change in the coming months and years.
Miss the previous episode? Listen now - #223: Announcing – The Winner of the Loyalty Academy Scholarship is …