#228: Loyalty Insights from IAG Loyalty

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By: Wise Marketer Staff |

Posted on May 26, 2022

The International Airline Group is one of the world's largest airline groups, formed by the merger of British Airways and the Spanish Airline Iberia. Prior to the COVID-19 pandemic, it flew to 279 destinations and carried approximately 118 million passengers per year.

IAG created a new unified loyalty currency called Avios, as well as a dedicated loyalty division that has been operating in various forms for over 30 years.

In this episode, we are joined by the Chief Product Officer of IAG LoyaltyStephen Scott as we look at some of the big ideas that are engaging members right now, how they are evolving how they earn and spend their Avios, such as card linking and e-commerce, before moving on to emerging concepts that we're all starting to think about, such as NFTs.

Stephen explains how the pandemic impacted customers all over the world and changed their behaviour and use of technology and how IAG Loyalty has focused on achieving a complete digital transformation to support them.

There’s much more on the way as IAG Loyalty continues to expand.

Listen to this conversation and learn what the future holds for the loyalty division of the International Airlines Group.