#237: Del Yeah Rewards: Del Taco's Key Component for Business Growth

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By: Wise Marketer Staff |

Posted on June 16, 2022

Del Taco is the world's second-largest Mexican fast-food restaurant chain, and its loyalty program is playing a vital role in its popularity and growth.

In this episode of Let’s Talk Loyalty, Erin Levzow joins us to share her industry-leading insights and ideas from their "Del Yeah!" program which has already won prestigious awards - including B2C app of the year and the Gold Award for Loyalty Strategy.

Learn how Del Taco has created such a compelling mobile app featuring Del Yeah! Rewards to truly attract and retain its customers.

Previously on Let's Talk Loyalty - #235: Subscription Programs Driving Restaurant Loyalty in South Africa