#268: Lessons from the Loyalty Science Lab - (Short Summary Show)

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By: Wise Marketer Staff |

Posted on August 25, 2022

The Loyalty Science Lab works with loyalty industry leaders to identify and research commercially important concepts that drive loyal customer behaviour.

Today's short show summarises some of our key learnings from our interview with Professor Yuping Liu-Thompkins who creates and publishes her loyalty research in top marketing and advertising journals. 

Listen to learn some of the exciting insights from her research, which will be fascinating to anyone working in the industry.