#277: Young Warriors Use Loyalty Levers for Maximum Impact (Show Summary Show)

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By: Wise Marketer Staff |

Posted on September 20, 2022

The "Young Warriors" movement was created to leverage loyalty mechanics for a social cause rather than a commercial one. 

They created a social currency that recognises those who are taking action to educate, inspire and reassure their communities how best to protect themselves and their families against Covid-19.

This short summary show explains how Unicef's "Generation Unlimited" is harnessing Whatsapp to share knowledge and drive the maximum impact against the Covid pandemic.