#279: Loyalty Insights, Successes and Trends with Epsilon

WM Circle Logo

By: Wise Marketer Staff |

Posted on September 7, 2022

Ralph Browning recently joined our friends in Epsilon as their Business Development Director for the EMEA region.

Ralph has been building loyalty programs and propositions for over twenty years, and he joins me today to share some of the latest fascinating case studies and trends he’s seeing in our industry.

In our discussion, Ralph showcases some exciting ideas that have been launched recently by some of Epsilon’s clients. including the latest innovation in FMCG loyalty, with Kelloggs as one iconic industry leader that’s creating compelling new concepts to connect with their end customers.

Ralph also shares the strategies he believes are important to drive loyalty in 2022, and the increasing importance of connecting with consumers in meaningful ways to drive your brand loyalty.