FedEx Express is one of the world's best-known and most admired business and consumer brands, with average revenues globally of over $95 BILLION!
Fedex has been connecting people and their packages around the world for the last 49 years, and it is constantly innovating, including building, launching and continuously evolving an impressive global loyalty programme which we are discussing today.
Joining us on this episode is Lynn Tan, who leads the My FedEx Rewards Program for the AMEA region.
With over 80,000 members in this B2B program, My FedEx Rewards is a global points-based programme that aims to make every delivery rewarding, and ensure customer loyalty well into the future.
Listen to hear how this award-winning program has become a powerful differentiator in an extremely competitive industry.