#314: Loyalty in Luxury Hospitality with Iconic Dubai Brand - Jumeirah Group

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By: Wise Marketer Staff |

Posted on December 14, 2022

Today's episode is focused on the luxury hospitality sector, featuring one of Dubai’s most iconic brands.

The Jumeirah Group is a global luxury hotel company, which operates a world-class portfolio of 25 properties across the Middle East, Europe and Asia.

The group’s hotels together operate over 85 restaurants, including three Michelin-starred restaurants, so we were thrilled with the opportunity to meet with Vicky Elliot, Senior Director of Insights, CRM, and Loyalty for the Jumeirah Group, who shared with us her focus on driving exceptional customer experiences using complex sources of data.

Listen to hear the history, evolution, and some of the future plans that Vicky is focusing on to ensure that the “Jumeirah One” programme continues to create magical experiences for the valuable guests of this ambitious Dubai-based brand.