, ,

#33: Loyalty Insights From Epsilon

WM Circle Logo

By: Wise Marketer Staff |

Posted on April 30, 2020

As the loyalty platform partner for brands like Dell, Dunkin', and Walgreens, Epsilon powers customer conversations and communications for some of the best brands in the world. In this episode of the show, Paula interviews Vice President of International Operations, Joseph Taylor, who shares his insights on key opportunities for loyalty programme managers around the world.

With a background running customer programmes and platforms for leading brands like Adidas and Nokia, Joseph shares his loyalty insights on how best to manage complex global data privacy requirements, programme design evolution and of course, managing loyalty programme liability in the current challenging climate of COVID-19.

We discuss how loyalty programmes are becoming an even more critical tool for brands to build trust and relationships — beyond just transactions and rewards.

With fascinating insights on loyalty preferences around the world, Joseph shares his experience about how members have vastly different expectations of brands and their loyalty programmes in countries such as China, Japan, and France. This is a truly global perspective with plenty of ideas for programme managers worldwide.

Last week's episode: #32: AAdvantage and American Airlines – Caring for Loyal Customers Through Challenging Times

About Epsilon

For 50+ years, Epsilon has helped the world’s top brands transform customer experiences into meaningful experiences that drive results. Epsilon's PeopleCloud product suite combines industry-leading identity, data science, and technology to get a deep consumer view to help bridge their transactional, behavioral and contextual lives, while always keeping privacy at the forefront.

In 2019, Publicis Groupe acquired Epsilon in one of the largest acquisitions in marketing history. With Epsilon at the core of its operations, Publicis has built a new breed of marketing holding company with unrivaled capabilities. All touchpoints along the customer journey are united, for true omnichannel experiences and measurable performance.

If you are reading this and you serve a market that you feel like we are not covering adequately, then please reach out to submissions@thewisemarketer.com. We welcome ambassadors from the professional loyalty marketing and customer loyalty industry that are willing to participate. We can give your "local insights" a "global platform". Thanks for reading.