#331: Loyalty Trends, Gamification and Subscription with Epsilon's Vice President of Loyalty Strategy (Short Summary Show)-with Tom Peace

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By: Wise Marketer Staff |

Posted on January 24, 2023

Key insights from Brad McDonald – Epsilon’s Vice President of Loyalty Strategy, from his interview in December 2021.

Tom Peace, from The Loyalty People, shares his thoughts on how these predictions have held up and what’s going to win through 2023.  Of particular interest is the growing customer need for emotional connections with their loyal brands and the move towards subscription based loyalty programmes.

Hosted by Tom Peace