SAQ Shares Powerful Results Selling Wines, Beers and Spirits in Canada
This episode features a truly inspirational customer relationship program from Quebec in Canada. SAQ is a retail brand, selling wines, beers and spirits from 3,700 suppliers from 80 countries. Joining this episode to explain all about the “Inspire” program is Nevine Baracat, the CRM and brand lead for SAQ in Quebec. Nevine explains how SAQ has transformed its business from a traditional store to a digitally-enabled relationship which truly helps their customers “choose better”. This conversation is one of the best examples we have heard of using customer data in a way that’s equally meaningful to both customers and the business, which is owned by the Government of Quebec.