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#345: Loyalty and Customer Engagement Insights in APAC with Collinson Group

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By: Wise Marketer Staff |

Posted on February 23, 2023

Today we hear some super perspectives on loyalty in the APAC region with our friends in Collinson.

Our guests are Thomas Dornis, Vice President of Data & Insights, and Rohan Bhalla, Vice President of Business Solutions, both based in Singapore.

Listen to hear their latest research on just how passionate customers are to travel again in 2023, and some great work Collinson is doing in the region to help brands tap into that incredibly popular reward category to drive customer loyalty.

Rohan and Thomas also shared some deep insights on the importance of “reward innovation” as a key idea for loyalty professionals to be focused on, as well as other key customer engagement strategies that can be used by brands to differentiate themselves in today’s increasingly competitive markets.