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#348: The Points Guy Highlights Customer's Loyalty Expectations and Needs

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By: Wise Marketer Staff |

Posted on March 2, 2023

This episode features an industry legend – Brian Kelly, who is well-known to millions of people as the “Points Guy” – the original travel influencer.

Brian dramatically changed our industry when he took his lifelong passion of creating an extraordinary lifestyle for himself using his loyalty points, and created an entire empire around helping other people to do the same.

Brian joins us on “Let’s Talk Loyalty” as an industry voice who is truly passionate about helping consumers “learn, earn, and burn” their loyalty points – particularly in the US and UK markets where the Points Guy businesses operate.

Listen to learn Brian’s insights on the importance of CONTENT as a lever that I believe many loyalty program owners haven’t yet used as a brilliant way to differentiate themselves from competitors and engage their members.