Loyalty Managers around the world often look to the UK for inspiration and exciting new ideas and trends. YouGov is the UK’s “most quoted research agency” on consumer opinion, and earlier this year, together with Mando Connect, they again turned their attention to understanding what British consumers really want from loyalty programmes.
Listen to this week’s episode of “Let’s Talk Loyalty” to hear us discuss the 2020 UK loyalty whitepaper, including some exciting new innovative UK loyalty programmes — and also some concerns on how much more we need to do before our loyalty programmes appeal to younger consumers.
Check out last week's episode: #34: 119 Customer Loyalty Ideas to beat COVID-19
Mando Connect researched 8 key indicators of Loyalty Programme importance and engagement in Britain before and during COVID-19 Lockdown with YouGov. How did Brits respond? Continue reading to find out.
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