#35: What the Brits Want From Loyalty

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By: Wise Marketer Staff |

Posted on May 14, 2020

Loyalty Managers around the world often look to the UK for inspiration and exciting new ideas and trends. YouGov is the UK’s “most quoted research agency” on consumer opinion, and earlier this year, together with Mando Connect, they again turned their attention to understanding what British consumers really want from loyalty programmes.

Listen to this week’s episode of “Let’s Talk Loyalty” to hear us discuss the 2020 UK loyalty whitepaper, including some exciting new innovative UK loyalty programmes — and also some concerns on how much more we need to do before our loyalty programmes appeal to younger consumers.

Check out last week's episode: #34: 119 Customer Loyalty Ideas to beat COVID-19

Mando Connect researched 8 key indicators of Loyalty Programme importance and engagement in Britain before and during COVID-19 Lockdown with YouGov. How did Brits respond? Continue reading to find out.

If you are reading this and you serve a market that you feel like we are not covering adequately, then please reach out to submissions@thewisemarketer.com. We welcome ambassadors from the professional loyalty marketing and customer loyalty industry that are willing to participate. We can give your "local insights" a "global platform". Thanks for reading.