In the travel sector, a compelling loyalty programme can be a key differentiator for customers, airlines, hotels, and also for online travel agencies.
ebookers UK was originally launched in 1998 as the UK's first online travel agency, adding the "Bonus+" programme in 2016.
Listen to this episode of "Let's Talk Loyalty" to hear how ebookers.com has built a simple and generous loyalty programme. This discussion is particularly focused on mobile users, along with insights on the KPI's they are measuring and how they're thinking about their members priorities amid COVID-19.
Listen to the previous Let's Talk Loyalty episode: #37: A Compelling Concept – Return on Loyalty
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