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#385: Circle K's Award-Winning "PLAY or PARK" Programme in Ireland (Short Summary Show)

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By: Wise Marketer Staff |

Posted on May 30, 2023

Circle K Ireland⁠ is a highly successful and well-known fuel convenience retail brand in Ireland, the market leader for food, fuel and convenience retail.

Tune in to hear Tom Peace’s summary from the original podcast hosted by Paula Thomas featuring a conversation with ⁠Eadaoin Keane⁠, Head of Marketing for Circle K Ireland who won the “Best Loyalty Programme 2021” from the ⁠Irish Loyalty Awards ⁠for their ⁠“Play or Park” ⁠programme. 

Circle K’s PLAY or PARK” loyalty programme features gamification, rewards and charitable contributions, benefits the members and business in equal measure.

Listen to hear how Eadaoin and her team continue to build new campaigns within “PLAY or PARK” to support Irish Olympic athletes, connecting with customers through local community activations, growing the programme’s membership, and ultimately winning the hearts of Irish customers.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.