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#390: The Barbeque Legends Club - Helping Aussie's Barbeque Better

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By: Wise Marketer Staff |

Posted on June 8, 2023

Today’s episode features an award-winning Australian retail brand that has won recognition both as the “Innovation Champion of the Year” as well as being rated one of Australia’s COOLEST brands! ⁠Barbeques Galore⁠ is a nationwide specialty retailer that is dedicated to nurturing Aussie’s love of outdoor cooking and helping everyone “barbeque better”.

In this episode, Paula Thomas is joined by ⁠Mike Ainsworth⁠, General Manager of Marketing and Customer with Barbeques Galore, who shares the insights behind their ⁠Barbeque Legends Club⁠. As you will hear, this wonderful proposition uses the power of community, education, and inspiration from Australian barbeque industry legends, to help their customers find even more joy and connection with their friends and families when they gather together around the barbeque flame!

Listen to learn some truly innovative loyalty insights from Mike Ainsworth and the Barbeque Legends Club.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.