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#391: Loyalty Insights from Asia - Speak Like a CEO (Short Summary Show)

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By: Wise Marketer Staff |

Posted on June 13, 2023

Listen in to hear ⁠Tom⁠ Peace’s short summary show from the original podcast hosted by Paula Thomas featuring a conversation with ⁠Henry Christian.⁠ LinkedIn loyalty guru and independent loyalty consultant.

Henry has many years of experience guiding brands and managing loyalty programmes throughout Asia.  Henry shares insights on the importance of speaking like a CEO, leveraging customer data and how A/B testing can prove valuable instead of making assumptions for members versus non-members.

Henry shared strategies for membership retention and acquisition and talks about a very important principle that loyalty is not a program, it is an outcome to expect from your customers.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.