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#397: Leveraging the GHA "Discovery" Program To Drive Customer Loyalty for Independent Hotel Brands (Short Summary Show)

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By: Wise Marketer Staff |

Posted on June 27, 2023

Listen in to hear Tom Peace’s short summary show from the original podcast hosted by Paula Thomas where she is joined by ⁠Kristi Gole⁠, VP, Head of Product at ⁠Global Hotel Alliance ⁠to hear how this model works and benefits both the brands and consumer members.

The Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands, supporting 35 hotel brands with more than 500 hotels across 85 countries, each leveraging the ⁠DISCOVERY⁠ guest recognition programme to drive loyalty with guests.

This alliance allows small and independent hotels to compete with global hospitality brands, while still operating independently and giving consumers the opportunity to earn rewards across their many brands.

Listen to Tom’s views on how GHA build loyalty across independent hotel groups as well as finding more ways to reward travellers.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.