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#399: Dubai Golf Shares Viya - A Lifestyle Platform Driving Loyalty for Golf, Dining & Entertainment

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By: Wise Marketer Staff |

Posted on June 29, 2023

Today Let's Talk Loyalty meets the CEO of an iconic brand here in the UAE.

Dubai Golf⁠ was established in 1988 and manages some of the best-loved golf clubs in the whole region,⁠Emirates Golf Club⁠, ⁠Jumeirah Golf Estates⁠ and ⁠Dubai Creek Golf & Yacht Club⁠. 

The company is incredibly proud of its internationally acclaimed championship courses, and has also successfully evolved its hospitality and entertainment business, with both casual and fine dining restaurants of offer, as well as beautiful swimming, fitness and tennis facilities.

Leading the development of the whole group is the CEO ⁠Chris May⁠, who joins today to share how the business really values and nurtures loyalty from its members, having created a lifestyle app called ⁠Viya⁠ that allows both members and non-members alike to book rounds of golf, dining or other facilities and earn rewards.

Listen to enjoy Paula's conversation with Chris May all about Dubai Golf and Viya Rewards.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.