, ,

#414: PetSmart Treats - Ranked One of America’s Best Loyalty Programs by Newsweek

WM Circle Logo

By: Wise Marketer Staff |

Posted on August 3, 2023

Today’s podcast is a treat for anyone who is either a pet lover or a pet parent, as well as retail loyalty professionals.

In this episode, Let's Talk Loyalty is with ⁠Bradley Breuer⁠, Vice President of Loyalty and Personalised Marketing at ⁠PetSmart⁠ in the United States.

This year, PetSmart's “⁠Treats⁠” program has reached the incredible milestone of 60 million members!

Bradley shares some compelling insights on member penetration of sales, as well as some of the key principles of their success that has led the PetSmart Treats program to become one of ⁠America’s Best Loyalty Programs as ranked by Newsweek⁠.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.