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417: Viva Aerobus Launches Compelling Loyalty Concept in Mexico

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By: Wise Marketer Staff |

Posted on August 10, 2023

Today’s podcast features the exciting story of the "⁠Doters⁠" loyalty program launched by ⁠Viva Aerobus⁠ in late 2022.

⁠Pablo Sordo⁠ joins Let's Talk Loyalty to share the story of how they developed the loyalty proposition for Viva Aerobus, which is a low-cost airline based in Mexico.

This simple coalition program features partnerships with the local bus company and a banking partner, allowing members to earn miles while flying, taking the bus around the country, and, of course, using their co-brand credit card.

Listen to learn from Pablo Sordo, Chief Strategy Officer for Viva Aerobus, with thanks to the ⁠Loyalty and Awards⁠conference team for the introduction!

Pablo will be sharing further insights at the Loyalty & Awards Conference this October in Rio de Janeiro.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.