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#421: David’s Bridal - The World's First "Crowdsourced " Loyalty Program (Short Summary Show)

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By: Wise Marketer Staff |

Posted on August 22, 2023

In this weeks episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas is joined by ⁠Kelly N Cook⁠, EVP, Chief Marketing and IT Officer for ⁠David’s Bridal⁠.

David’s Bridal is a US-based retailer that specializes in wedding gowns, prom gowns and formal wear, and offers an extraordinary collection of beautiful outfits for all of life’s magical moments.

Operating over 300 store locations in various countries as well as online, in 2020, David’s Bridal stores created an industry first with the launch of their Diamond loyalty program, designed to leverage the buying power of the bride’s family and friends to help the happy couple earn a honeymoon of their dreams!

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.