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#424 : Del Yeah Rewards: Del Taco's Key Component for Business Growth ( Short Summary Show)

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By: Wise Marketer Staff |

Posted on August 29, 2023

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast hosted by Paula Thomas, where she is joined by Erin Levzow, who shares her industry-leading insights and ideas from their “Del Yeah!” program which has already won prestigious awards – including B2C app of the year and the Gold Award for Loyalty Strategy.

Del Taco is the world’s second-largest Mexican fast-food restaurant chain, and its loyalty program is playing a vital role in its popularity and growth.

Learn how Del Taco has created such a compelling mobile app featuring Del Yeah! Rewards to truly attract and retain its customers.

Hosted by Tom Peace.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.