In this week's episode of Let’s Talk “a little” Loyalty, Tom Peace reviews the original podcast where Paula Thomas was joined by Fernando Jimenez who talks about his fascinating role, designing a loyalty program for Tupperware products in Mexico.
Tupperware is truly a household name with consumers around the world, famous for its innovative food storage and preparation containers.
The brand has recently realised the power they can harness by investing in a professional loyalty strategy to connect with its consultants, retail partners and of course consumers.
Listen to learn from his impressive loyalty background in the airline sector and his approach to this new project.
CEO & Founder
Let's Talk Loyalty
“Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.
As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.
With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.
“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.
Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.
Her nickname is the “Oprah of Loyalty”.