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#442: How Sandman Hotel Group delivered Digital Transformation with RSVP Rewards (Short Summary Show)

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By: Wise Marketer Staff |

Posted on October 10, 2023

In this week's episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by ⁠Fiona McFaul,⁠ the Vice President of Marketing and Loyalty for the ⁠Sandman Group⁠

⁠RSVP Rewards ⁠is one of Canada’s best kept secrets! Listen in to hear how Sandman Hotels completed a dramatic digital transformation of their loyalty program

Sandman Hotels is part of the Northland Properties group, a family business that operates an impressive portfolio of businesses including restaurants, resorts, sports teams and hotels!

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.