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#445: How the Irish Times, Wins Customer Loyalty through Innovations (Short Summary Show)

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By: Wise Marketer Staff |

Posted on October 17, 2023

In this week's episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by  ⁠Cliona Mooney⁠, Group Data Analytics & Insights Director for ⁠The Irish Times.⁠

The publishing industry has been through extremely challenging times over the last decade or so.  Trusted brands like the Irish Times have had to innovate to stay relevant for customers.

Cliona shares the initiatives that have proved popular and helped The Irish Times continue to grow and retain their subscribers.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.