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#451: Investigating Airline Loyalty Programs (Short Summary Show)

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By: Wise Marketer Staff |

Posted on October 31, 2023

Today, “Let’s Talk Loyalty” meets airline industry thought-leader ⁠Mark Ross-Smith,⁠ CEO at ⁠Loyalty Status Co⁠.  Listen in to hear Tom Peace summarise Mark’s key insights on global airline loyalty programmes.

Tom’s highlights include airline programs role, positioning, and potential for greater profits.  It’s a fascinating discussion about innovative ideas to drive customer loyalty and how brands can learn from other industries such as the gaming.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.