#46: Dell's Global Loyalty Lead - Exploring Gamification

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By: Wise Marketer Staff |

Posted on July 30, 2020

Dell is one of the world's best known computer companies, positioning itself as "powering the next technological revolution".

With a laser focus on driving clear and measurable business outcomes, Dell's Mitch Kennedy discusses his insights on the impact of transactional rewards, the power of gamification, and the importance of understanding human psychology. He also speaks about the increasing importance of the Advantage Rewards program and loyalty initiatives in Dell worldwide.

If you missed epsiode #45, you can listen here: #45: Loyalty Insights from India – Customer Strategy Network – Kunal Mohiuddin