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#462: Loyalty in the Philippines - Telecom Giant Shares its Globe Rewards Successes

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By: Wise Marketer Staff |

Posted on November 23, 2023

Today’s episode is available as audio as well as video on Loyalty TV

This episode features loyalty in the telecommunications sector. 

Today's guest, Jerome G Patalud joins us from the ⁠Philippines⁠ where he is the Director and Product Owner for Globe Rewards, the loyalty proposition from Globe Telecom, Inc, a major provider of ⁠telecommunications⁠ services there, where it operates the largest mobile network in the Philippines with almost 55 million subscribers.

The Globe Group closed the first nine months of 2023 with an all-time high in consolidated revenues fueled by strong contributions from its mobile, corporate data, and non-telco services as Globe transitions from a telco to a techco. 

Listen to learn all about Globe Rewards and its role driving the Globe Group business. 

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.