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#465: The Ford Motor Company Celebrates 120 Years of Loyal Customers!

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By: Wise Marketer Staff |

Posted on November 30, 2023

Today's episode is available as audio as well as video on Loyalty TV.

Let's Talk Loyalty is featuring an iconic automotive brand for the first time.

⁠The Ford Motor Company⁠ has recently celebrated 120 years in business, and is truly a pioneer of modern transportation. 

Their approach to loyalty is super exciting, so we were thrilled recently to meet ⁠Beth Leverton⁠ at the Comarch User Group conference in Poland. 

Beth is the Director of Rewards, Loyalty and CX for the Ford Motor Group, and she joins the show today to share both the benefits and challenges of driving loyalty for such a huge organization that sells cars in over 126 countries globally! 

Listen/watch to enjoy this conversation with Beth Leverton from the Ford Motor Company.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.