Matt and Paula discuss the insights behind the Pro Premier Rewards program and Tom summarises key points of the loyalty strategy, designed to deliver powerful benefits to their community of flooring professionals nationwide,
This is a B2B program with a vision of continually growing share of wallet with their business customers. Listen to enjoy a masterclass in the pillars needed to drive emotional loyalty in the intensely competitive retail sector for home improvements.
CEO & Founder
Let's Talk Loyalty
“Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.
As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.
With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.
“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.
Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.
Her nickname is the “Oprah of Loyalty”.