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#467: The North Face - Driving Loyalty for the World's Premier Exploration Company

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By: Wise Marketer Staff |

Posted on December 7, 2023

Today’s episode is available both in audio format, as Let's Talk Loyalty and also in video format on⁠ www.Loyalty.TV⁠.

This episode is perfect for those of you who love to spend time outdoors, and no doubt, you will also love this iconic omnichannel brand – The North Face. 

⁠The North Face® ⁠describes itself as “the premier exploration company in the world” with a long history enabling exploration, protecting wild places, and creating technically advanced products to enjoy the outdoors. 

As you can imagine, both the mindset and the mechanics of loyalty marketing play a huge role for The North Face, so the Let's Talk Loyalty team is delighted to be joined for this episode by⁠ Vanessa Christie⁠ (former Director of Loyalty for the Americas) as well as ⁠Erica Hood⁠, Director of Global Membership and Services. 

Please listen and enjoy this conversation and insights from The North Face. 

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.