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#469: HEMA's Heritage and Values Drive Customer Loyalty : (Short Summary Show)

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By: Wise Marketer Staff |

Posted on December 12, 2023

In this week's episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by ⁠ Karlijn Van Den Berg⁠, HEMA’s Loyalty & CRM Manager, based in the Netherlands., who shares her insights on how drive customer loyalty the old-fashioned way.

With an incredible heritage of almost 100 years, ⁠HEMA’s ⁠approach to business showcases some of the key principles that drive customer loyalty – values like simplicity, consistency, and fairness.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.