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#471: Vietnam Airlines Shares Louts Miles Loyalty Insights

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By: Wise Marketer Staff |

Posted on December 14, 2023

This episode is also available in video format on ⁠www.Loyalty.TV⁠ as well as in audio format.

Today we are back in Asia, this time in Vietnam to learn all about ⁠Lotusmiles⁠, the loyalty programme for ⁠Vietnam Airlines⁠.

Vietnam Airlines is part of the Skyteam Alliance and today's guest is ⁠Thi Thu Hien Tran⁠, Deputy Director of Lotusmiles, based in Hanoi in Vietnam. 

Hien shares the journey for Lotusmiles from its original launch in 2010 through to today and their latest achievements in loyalty.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.