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#474: Loyalty in Russia, Russian Loyalty Awards and UAE Loyalty Conference

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By: Wise Marketer Staff |

Posted on December 21, 2023

Today’s episode of Let’s Talk Loyalty and Loyalty TV will open your eyes to the massive loyalty market in Russia, including the breadth of programs there, in what sounds to be quite a sophisticated market.

Vlad Treves⁠ and his team have built over sixty programs in Russia, Europe, The Ukraine and Indonesia across retail, hospitality, banking as well as coalition programmes in many of these markets. Now they run an international community of marketers offering loyalty and CX events, research and training courses, as well as the Russian Loyalty Awards.

In this episode, Vlad shares insights from his loyalty career, and announces the details of the Loyalty and CX Conference and Global Loyalty Awards event that his team are running for the first time in Dubai in January 2024.

We hope you enjoy listening to these loyalty marketing insights from Russia.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.