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#482: Flying Blue Going from Strength to Strength

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By: Wise Marketer Staff |

Posted on January 11, 2024

This episode is available in audio form on "⁠Let's Talk Loyalty⁠" and also on ⁠www.Loyalty TV⁠.

It has already been a year since Let's Talk Loyalty met with ⁠Ben Lipsey⁠, Senior Vice President of customer loyalty and President of Flying Blue, the loyalty programme of ⁠Air France⁠⁠KLM⁠ and ⁠Transavia⁠

⁠Flying Blue⁠
 now has over 22 million members of its program, and Ben joins today to share some new propositions and pricing they launched for members, the creation of a separate new legal structure for the entire program, as well as their plans to launch a “subscription” propositions this year for members.

Listen to enjoy the latest loyalty insights from Ben Lipsey and Flying Blue. 

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.