This episode is available in both audio on "Let's Talk Loyalty" and in video format on www.Loyalty TV.
Today's guest is both a loyalty expert and a great friend of our show.
Lisa Brightwell is the Founder and Managing Director of Bright Insights Consulting, a boutique loyalty consultancy firm based here in Dubai.
Lisa joined Paula on the show previously in April 2021, to talk about some very innovative topics in the industry, and in today’s she’s doing exactly the same!
As you will hear, Lisa is particularly passionate about employee loyalty, effectively designing your loyalty strategy BEFORE choosing a technology platform, as well as the simplicity and power of card-linked loyalty – a concept she has launched for some of the biggest programs in Dubai, including Skywards from Emirates.
Please listen and enjoy this conversation.
Paula Thomas
CEO & Founder
Let's Talk Loyalty
“Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.
As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.
With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.
“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.
Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.
Her nickname is the “Oprah of Loyalty”.
