, , , ,

#492: Driving Member Engagement for the Super Retail Group in Australia

WM Circle Logo

By: Wise Marketer Staff |

Posted on February 1, 2024

Today’s episode is available on both "⁠Let's Talk Loyalty⁠" and ⁠Loyalty TV⁠, where we’re heading to Australia to hear all about driving loyalty with the Super Retail Group.

The ⁠Super Retail Group⁠ is one of Australia and New Zealand’s largest retailers, and a public company since 2004, having established leading positions across various lifestyle categories as the proud owner of four iconic brands: ⁠Supercheap Auto⁠⁠rebel⁠⁠BCF⁠ and ⁠Macpac⁠.

Our guest is ⁠Aaron Fuller⁠, General Manager of Member Engagement for the Super Retail Group, where he and his colleagues are helping more than 10 million members live out their passions in sport, fashion, automotive & the great outdoors.

Aaron shares their latest exciting propositions already launched, as well as some fascinating insights on the consumer psychology insights that he believes we loyalty professionals need to understand in order to optimize our programmes. 

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.