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#511: Redefining Loyalty Business Models in 2024

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By: Wise Marketer Staff |

Posted on March 19, 2024

The "Wiser Loyalty" podcast series unpacks the most important things you need to know about the Foundations of Loyalty, grounded in the Loyalty Academy™ Courses.

In today’s episode, guest hosts ⁠Bill Hanifin⁠ and⁠ Aaron Dauphinee⁠ take a deeper look at how the Proprietary model is taking on new meaning and why “Partnerships” may be a replacement for the Player Model, reflecting the way business is operating today and to better serve the needs of today’s consumer.

The Wiser Loyalty series showcases a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, featuring the latest thinking on customer loyalty, backed up by market examples.