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#516: Meliá Rewards Celebrates It's 30th Anniversary

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By: Wise Marketer Staff |

Posted on March 28, 2024

Today’s episode is available in both audio and video format, as the "⁠Let's Talk Loyalty⁠" podcast and on ⁠www.Loyalty TV⁠.

We’re back in the hotel industry today with ⁠Meliá Hotels International⁠, a Spanish hospitality group founded in 1956 in Mallorca (Spain).

Melia Hotels is one of the leading companies in resort hotels worldwide. 

It was the first hotel company in Europe to go public in 1996, and the Group was also named the most sustainable hotel company worldwide in the last S&P Global Corporate Sustainability Assessment.

Melia Hotels launched its first loyalty proposition for guests 30 years ago, so 2024 represents a year of celebration, evolution and further expansion.

Joining today's episode to share their journey is ⁠Sara Matarrubia⁠, the Global Loyalty Director for ⁠Meliá Rewards⁠.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.