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#531: Finnair Launches Finnair Plus

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By: Wise Marketer Staff |

Posted on May 2, 2024

Today Let's Talk Loyalty is delighted to be meeting Finnair, one of the world’s oldest airlines, founded 1923, which operates a network connecting Europe, North America and Asia from its Helsinki hub.

Today, we’re meeting Valter Sandell, who is leading the loyalty and membership strategy for Finnair Plus, a loyalty programme which has undergone comprehensive changes to its design and strategy just recently in early 2024.