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#537: Singapore Airlines Launches Kris+ in Australia

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By: Wise Marketer Staff |

Posted on May 16, 2024

This episode is available in audio format on the Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Today brings another exciting opportunity to discuss airline loyalty and share the story of the launch of Kris+ from Singapore Airline’s Kris Flyer program, specifically in the Australian market.

Australia is the largest market for Singapore Airlines outside of its home base, and we were thrilled with the opportunity to hear about their achievements in such a mature loyalty market.

Udhara de Silva, Head of Loyalty Marketing (Australia) at Singapore Airlines brings an incredibly interesting global perspective to this role.

Listen to enjoy this conversation with Udhara de Silva, from Singapore Airlines in Australia.