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#544: Setting Strong Loyalty Financial Foundations

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By: Wise Marketer Staff |

Posted on June 4, 2024

The Loyalty Academy™ senior faculty members Bill Hanifin and Aaron Dauphinee are your hosts for this week’s "Wiser Loyalty" podcast episode.  

We’re kicking off a new month with fresh content from The Loyalty Academy™ curriculum that provides an Introduction to Loyalty Financial Modeling (course #105). This week, Aaron and Bill look into some starting point considerations for brands and program operators to think through in order to be on sound financial footing. This is the starting point for a conversation on loyalty economics that will take place throughout the month of June.

In the Wiser Loyalty series, Bill and Aaron draw a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, which is nearing 1,000 individuals across 53 countries worldwide.