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#559:The Value Exchange - Mercenaries are not US

This week's episode of the Wiser Loyalty series podcast is hosted by Aaron Dauphinee, CMO of the Wise Marketer Group, and the CEO, Bill Hanifin. These leading loyalty marketers unveil constructs from the Loyalty Academy™ curriculum which leads to candidates achieving their Certified Loyalty Marketing Professional™ (CLMP™) designation.  

In this episode, they explore constructs for “How to Create a Winning Value Proposition” (course #106) and build upon last week's discussion on the importance of "knowing your customer" through an understanding of the macro cultural trends that impact customer outlook, including considerations you need to take into account even before you get to data segmentation. 

This week explores the basic elements of creating a solid CVP. Noted are the “must haves” to creating an offer set that will engage customers and keep them interested over the long term.