Our hosts, Bill Hanifin and Aaron Dauphinee, are back again this week with the Wiser Loyalty series podcast. These two partners of the Wise Marketer Group take on a new topic each month by tapping into one of the courses from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum, providing their own perspectives along with current market examples to bring that material to life for listeners.
For the month of July, they are exploring the Loyalty Academy™ course on “How to Create a Winning Value Proposition” (#106). This week’s episode looks at the popularized shift in mindset by leading loyalty brand marketers to using alternative currencies to points and/or discounts and cash rewards. Other forms of rewards and recognition are being recognized as powerful enough - maybe even more influential - in changing member behaviors and fulfilling upon relevant experiences.
