Our hosts, Bill Hanifin and Aaron Dauphinee, are back again this week with the Wiser Loyalty series podcast. These two partners of the Wise Marketer Group take on a new topic each month by tapping into one of the courses from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum, providing their own perspectives along with current market examples to bring that material to life for listeners.
For the month of July, Aaron and Bill are exploring the Loyalty Academy™ course “How to Create a Winning Value Proposition” (#106). This week the two subject matter experts talk about the role of customer experience (CX) and its importance within a brand’s customer value proposition (CVP).
The two discuss how CX interactions align with the benefits and actions that stem from operating a loyalty program, including providing real life examples that reinforce their perspectives.
