#59: Epsilon Talks 121 Loyalty, Contactless Loyalty and Emotional Loyalty

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By: Wise Marketer Staff |

Posted on October 29, 2020

Today's episode of Let's Talk Loyalty showcases Epsilon's latest loyalty learnings from two of their senior Directors, featuring Tamara Oliverio as Senior Director of Loyalty and Customer Experience, as well as Julie Smith as Vice President of Loyalty Technology.

Listen to this episode to learn how the US market is evolving dramatically at the moment, including brands re-inventing their programs to respond to the changing perception of what customers find valuable. Key insights include a significant shift towards "contactless loyalty" and how to approach the complex process of effective loyalty program evolution. We also discuss how brands continue to capture data, with consumers increasingly expecting it to be useful in real ways and in real time.

This episode includes fascinating insights on designing & optimising loyalty programmes from industry experts who clearly love loyalty. 

Listen to episode #58: Global Loyalty Insights from Comarch’s Sidney Dunn