About the TrueBlue Loyalty Program
Today, we explore JetBlue’s TrueBlue loyalty program. Founded in 2000 with a vision to “bring humanity back to air travel,” JetBlue focuses on premium leisure travelers.
Edward Pouthier, Director of Loyalty at JetBlue, shares how simplicity and customer-first values shape their approach to loyalty.
Meet our guest
Our guest today is…
Edward Pouthier,
Director of Loyalty Program and Experience at JetBlue
Ed shares how JetBlue is committed to being loyal to its customers to cultivate loyalty from them in return.
You can connect with Edward here:
