This episode is also available in video format on www.Loyalty.TV.
In this episode of the Wiser Loyalty podcast series, Aaron Dauphinee, the CMO of Wise Marketer Group, talks with the VP of Marketing at Cadillac Fairview, Craig Flannagan.
Craig is a senior marketing executive that has successfully stitched his customer and community marketing savvy across IBM and Microsoft into curating customer experiences at Canada’s premier commercial real estate management company. Cadillac Fairview operates some of Canada's highest-performing shopping centres.
In this interview, Craig shares his perspective on loyalty being immersive of the human element, which begins from creating experiences that draw people into their spaces and then sees them return.
This is a forward-looking conversation on what loyalty looks like in a non-traditional sector (mall loyalty) that is intertwined with the core retail loyalty sector.
This episode is sponsored by Comarch.